Implementasi Strategi Pemasaran Digital untuk Pengembangan UMKM di Pesantren Khalifa: Pendekatan Halal dan Digitalisasi Pasar

Mukhlishah; Imas Kurniasih; Muhtadin; Yani Mulyani

Implementasi Strategi Pemasaran Digital untuk Pengembangan UMKM di Pesantren Khalifa: Pendekatan Halal dan Digitalisasi Pasar

Penulis

Mukhlishah Universitas Muhammadiyah Bandung
Imas Kurniasih Universitas Muhammadiyah Bandung
Muhtadin Universitas Muhammadiyah Bandung
Yani Mulyani Universitas Muhammadiyah Bandung

Kata Kunci:

Digital Marketing, Halal, Community service

Abstrak

Community service program carried out through digital marketing training for MSMEs located at the Khalifa Islamic Boarding School. This program aims to improve the skills of MSMEs in using digital technology as a tool to expand their market coverage. With an approach that integrates halal principles, this training not only teaches digital marketing, but also ensures that the products being promoted meet the criteria in accordance with religious teachings. At the end of the activity, it is hoped that a strong network will be created between local MSMEs and the wider market, as well as increasing the competitiveness of MSMEs through the use of digital marketing.

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Diterbitkan

2024-12-31

Cara Mengutip

Mukhlishah, Kurniasih, I., Muhtadin, & Mulyani, Y. (2024). Implementasi Strategi Pemasaran Digital untuk Pengembangan UMKM di Pesantren Khalifa: Pendekatan Halal dan Digitalisasi Pasar. Bayani, 4(2), 213–222. Diambil dari http://ejournal.umbandung.ac.id/index.php/bayani/article/view/634

Unduh Sitasi

Terbitan

Vol 4 No 2 (2024): Bayani: Jurnal Studi Islam

Bagian

Artikel

Lisensi

Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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