Bayani

Strategi Harga dan Promosi yang Selaras Maqashid Syariah pada Ritel Halal: Praktik Diskon, Bundling, dan Loyalty Program

2026-01-21T21:42:10+07:00

Halal retail is not only required to sell certified products, but also ensure that pricing and promotion strategies are carried out fairly and transparently so that they are in line with sharia maq??id. This study aims to analyze the practices of discounts, bundling, and loyalty programs in halal retail and assess their suitability with the principles of gharar prevention, property protection, and consumer benefit. The research method used was a qualitative case study through semi-structured interviews with managers and frontline officers, observation of the promotion process at the shelves and cashiers, as well as a review of promotional documents and loyalty program provisions. The results show that discounts are effective in attracting visits, bundling contributes to increased transaction value, and loyalty programs strengthen customer retention. However, a number of risks were found, including inconsistency between labels and systems, unclear conditions, and limited information about unit prices and point validity. As an implementive recommendation, this study offers indicators of promotion governance based on transparency, equity of access, and correction mechanisms. The analytical framework used combines Islamic marketing ethics with Islamic pricing principles to interpret findings and formulate operational improvements that can be audited periodically.

Pelayanan Humanis Muthawif dan Tour Leader terhadap Loyalitas Jamaah Umrah dan Word of Mouth di PT Surya Madina

2026-02-04T20:50:33+07:00

Muthawif and Tour Leader (TL) services have a strategic role in supporting the smooth running of the Umrah pilgrimage, especially for elderly pilgrims who need assistance. However, the practice of Umrah services in the field is inseparable from social dynamics, such as differences in the competence of companions and the potential for inequality in the division of roles and workloads, which can affect the quality of pilgrims' services. This research aims to understand the humanist services provided by Muthawif and TL in building the experience of worship, loyalty, and word of mouth of Umrah pilgrims. This study uses a qualitative approach with a case study design on the Surya Madina Umrah bureau, involving 47 Umrah pilgrims departing on January 10, 2026. The data collection technique was carried out through observation, distribution of service assessment questionnaires, and brief interviews with pilgrims. The results of the study show that humanistic services characterized by an empathetic attitude, patience, friendliness, clarity of communication, and mentoring are able to create a sense of comfort for worshippers, increase understanding during worship, and encourage the formation of loyalty and positive word of mouth. However, this study also found that there is a dynamic division of roles and workload between Muthawif and TL which has the potential to have an impact on the physical and mental condition of officers as well as the sustainability of service quality. This study concludes that humanist services in Umrah do not only depend on the quality of empathic interaction with pilgrims, but also require proportional, professional, and sustainable management of human resources to maintain the quality of long-term services.

Metode Muqaran dalam Tafsir Rawai’ul Bayan: Analisis Hermeneutik dan Yuridis QS. Al-Baqarah: 228

2026-01-05T15:47:21+07:00

This article aims to analyze the implementation of the muqaran method in Muhammad Ali ash-Shabuni's book Rawai'ul Bayan with a focus on the interpretation of Surah Al-Baqarah verse 228. The main problem of this research is how a comparative approach is used to bridge the dualism of the meaning of the quru' vocabulary and the differences in the views of the schools of thought in Islamic family law. The research uses a qualitative method with a literature study approach through content analysis of the tafsir text as a primary source and classical-contemporary tafsir literature as a secondary source. The results show that ash-Shabuni applies linguistic, grammatical, and hadith comparisons systematically, then carries out a tarjih process based on the principle of legal prudence. This approach not only produces legal certainty but also demonstrates a moderate attitude in responding to differences in schools of thought. This research contributes to strengthening the methodology of comparative tafsir in the study of contemporary Islamic family law and demonstrates the relevance of the muqaran method as an instrument of interpretative reconciliation.

Gangguan cemas pada Penderita Gastroesophageal Reflux Disease (GERD) Berdasarkan Pendekatan Surah Al-Insyirah (94: 1-8)

2026-06-03T10:12:07+07:00

Gastroesophageal Reflux Disease (GERD) is a digestive system disorder that not only causes physical problems but is also closely related to an individual’s psychological condition, particularly anxiety disorders. Recurrent GERD symptoms such as heartburn, chest burning sensation, shortness of breath, nausea, and physical discomfort can trigger fear, excessive worry, and emotional distress in sufferers. This condition indicates the existence of a psychosomatic relationship between physical and psychological disorders. This study aims to analyze anxiety behavior in GERD sufferers based on psychological perspectives and the approach of Surah Al-Insyirah verses 1–8 as an integration of psychology and Qur’anic perspectives. This study employed a literature review method with a descriptive qualitative approach. Data were obtained through various scientific sources, including national and international journals, academic books, research articles, and Qur’anic interpretation studies relevant to the research topic. Data analysis was conducted using content analysis by reviewing, comparing, and interpreting theories and previous studies related to GERD, anxiety disorders, Islamic psychology, and the psychological values contained in Surah Al-Insyirah. The results of the study indicate that anxiety disorders in GERD sufferers are influenced by a bidirectional relationship between physical and psychological conditions. Anxiety may worsen GERD symptoms through stress responses and increased body sensitivity to pain, while recurring GERD symptoms can increase fear and excessive concern about health conditions. From the perspective of Islamic psychology, spiritual approaches such as dhikr (remembrance of Allah), tawakal (trust in God), patience, and positive thinking toward Allah (husnuzan) can help individuals achieve inner peace and improve emotional regulation. Furthermore, Surah Al-Insyirah verses 1–8 contain psychological values such as optimism, mental strengthening, resilience, and the belief that every hardship is accompanied by ease. These values are consistent with the concept of cognitive reframing in modern psychology. Based on the findings, it can be concluded that the integration of psychological perspectives and Qur’anic values, particularly Surah Al-Insyirah verses 1–8, can serve as a holistic approach in understanding and helping overcome anxiety disorders in GERD sufferers. This approach not only focuses on physical and psychological conditions but also emphasizes the spiritual aspect as an essential component of mental health.

Integrasi Global Citizenship dan Nilai Pangèsto Dalam Pendidikan Islam Moderat di Madura

2026-06-07T08:54:45+07:00

Moderate Islamic education in Madura requires a conceptual formulation that is able to connect local wisdom, Islamic values and awareness of global responsibility. However, regarding global citizenship in Islamic education, it is still relatively limited in placing Pangèsto as a local Madura ethic that reflects gratitude, reciprocity, and prosocial responsibility. The article aims to formulate an integration model between global citizenship, Pangèsto values and moderate Islamic education. This study uses a qualitative-descriptive approach with a literature study type. Data were analyzed through thematic content analysis of literature that discusses global citizenship, religious moderation, Islamic education, Madura local wisdom, and the theory of gratitude and prosocial responsibility. This study shows that Pangèsto is not only understood as a practice of repaying personal services, but also as a local form of gratitude, moral reciprocity, and prosocial responsibility. In moderate Islamic education, Pangèsto values have a slice of values with gratitude, manners, and ihsan, ukhuwah, tasamuh, and humanitarian responsibility. When integrated with global citizenship, the meaning of Pangèsto has expanded from individual reciprocity to social responsibility towards society, nation, humanity, and the environment. This article offers an integrative framework in the form of: Pangèsto as a local value of Madura – moderate Islamic values / adab and gratitude – global citizenship based on empathy, solidarity, peace, justice, and social-environmental responsibility.

Julia Kristeva Intertextual of Feminism in the Film Pangku by Reza Rahardian

2026-06-18T21:31:43+07:00

Reza Rahadian's film Pangku represents the lives of women who are under social, economic and patriarchal cultural pressure. Through the main character, Sartika, this film shows how women must face various life constraints while fulfilling their roles as mothers and breadwinners.

This study analyzes the film "Pangku" as a site of feminist discourse within Indonesian cinema. Employing Julia Kristeva's theory of intertextuality and semanalysis, the research examines how the film absorbs and transforms cultural narratives of female labor. The analysis reveals a dialectic between the patriarchal symbolic order and eruptions of the semiotic, manifested through the protagonist's corporeal resistance. The protagonist, analyzed as a "subject-in-process," locates agency in subtle disruptions, offering a complex feminist critique of systemic oppression rather than a simple narrative of liberation.

The researcher's findings show that five main frames occur, namely first, the existence of an Intertextual dialogue: "Pangku" and the Sociocultural Narrative of Indonesian Womanhood, second, the existence of Patriarchal Ideology in the Narrative and Dialogue of "Pangku", third, the Emergence of Semiotic Eruptions in Body Expressions and Affective Disorders that Challenge Dominant Meanings, fourth, Navigating Agency and Resistance in the Trajectory of Female Protagonists, and finally, the need for Negotiation of Subversion and Rewriting of "Pangku" in Indonesian Cinema

PERSUASI DIGITAL DAN ETIKA ISLAM: ANALISIS KONSEPTUAL IKLAN PINJAMAN ONLINE DAN PAYLATER DI MEDIA SOSIAL INDONESIA

2026-06-25T23:12:31+07:00

The rapid growth of financial technology (FinTech), particularly online lending and Buy Now, Pay Later (BNPL) services, has transformed digital financial services and marketing practices. Social media has become a key platform through which FinTech providers employ persuasive strategies to influence consumer perceptions and financial decisions. While these innovations promote financial inclusion and improve access to financing, persuasive messages emphasizing convenience, speed, and flexibility may also create information asymmetry and increase financial vulnerability, especially among consumers with limited financial literacy. This study examines digital persuasion in online lending and BNPL advertisements through the perspectives of bounded rationality, consumer protection, digital financial literacy, and Islamic ethics. Using a qualitative conceptual approach based on a literature review, the study finds that FinTech advertisements predominantly emphasize benefits and accessibility, while information regarding risks, costs, and financial obligations is often insufficiently disclosed. From an Islamic ethical perspective, digital financial advertising should adhere to the principles of sidq (truthfulness), bayan (transparency), adl (justice), amanah (accountability), the prohibition of gharar, and hifz al-mal (protection of wealth). As a conceptual contribution, this study proposes the Ethical Digital Finance Advertising Framework (EDFAF) and the Ethical Disclosure and Consumer Protection Index (EDCPI) to evaluate transparency, consumer protection, financial literacy support, and compliance with Islamic ethical principles in FinTech advertising.

Mekanisme Rekonsiliasi Kognitif dan Mitigasi Tabu Bahasa: Analisis Psikolinguistik Terhadap Penggunaan Leksikon "Bajingan" Dalam Pidato Presiden Prabowo Subianto

2026-07-19T00:27:06+07:00

The production of socially taboo words by a head of state in a public sphere triggers a cognitive clash within the speech processing architecture of both the speaker and the audience. This study aims to analyze psycholinguistically the viral speech of President Prabowo Subianto at the Peak Commemoration of the 79th Cooperative Day (July 2026), which contained the lexicon "bajingan". Utilizing a descriptive qualitative method with a psycholinguistic content analysis approach, this research isolates verbatim transcript data across a \(\pm \) 2-minute official state video recording. The analysis focuses on three cognitive phases: production, external validation, and cultural reconciliation. The results indicate that the utilization of the word "bajingan" was driven by high emotional arousal while discussing internal political party dynamics, confirming an internal monitor failure or limbic slip. To mitigate this cognitive error, the speaker performed social offloading through a spontaneous interaction with the Minister of Primary and Secondary Education to dissolve audience tension. Furthermore, the speaker relied on personal long-term memory (claiming a Betawi dialect meaning affection) as a cognitive reconciliation strategy to overshadow historical sociolinguistic facts (the original Javanese etymology). This study provides a vital empirical contribution to speech production models within political discourse ecosystems, demonstrating that human cognitive architecture is highly adaptive in utilizing cultural framing to neutralize taboo language in public communication.

KEADILAN, ETIKA, DAN TRANSFORMASI SOSIAL: TINJAUAN FILOSOFIS DALAM UPAYA PEMBERANTASAN KORUPSI DI INDONESIA

2026-09-04T21:44:56+07:00

This article discusses issues of justice, ethics, and social transformation in the context of corruption eradication in Indonesia. This research employs a descriptive-analytical approach to systematically describe and examine the phenomenon that is the focus of the discussion. Justice in the fight against corruption entails ensuring the fair handling of cases based on legal principles such as distributive and corrective justice. Ethics play a crucial role in preventing corruption by strengthening moral values within the bureaucracy. Social transformation, including education, the anti-corruption sentiment in society, government-citizen cooperation, and culturally dimensioned law enforcement, are key factors in the efforts to combat corruption. Corruption eradication in Indonesia should be guided by principles of justice, ethics, and social transformation to create an environment with zero tolerance for corruption and to provide significant benefits to both the people and the nation.

PERLINDUNGAN HUKUM WAJIB PAJAK ATAS PENGUASAAN TANAH DAN BANGUNAN YANG BERKELANJUTAN DALAM SENGKETA KEPEMILIKAN TANAH

2026-09-14T09:42:46+07:00

This article examines the legal protection of taxpayers who continuously and physically possess land and buildings in land ownership disputes, particularly where such possession is supported by a Tax Due Notice for Land and Building Tax (SPPT PBB), while another party holds a Certificate of Ownership (Sertifikat Hak Milik/SHM) over the same property. This issue is significant because SPPT PBB does not constitute proof of land ownership; nevertheless, its continuous issuance, when supported by tax payment records, open and good-faith physical possession, the existence of buildings, possession history, witness testimony, and other relevant evidence, may demonstrate the continuity of a person's relationship with the land in their possession. This article aims to analyze the legal position of SPPT PBB in proving land possession and the forms of legal protection available to taxpayers who continuously possess land when confronted with a holder of a Certificate of Ownership. The research employs a normative juridical method with a descriptive-analytical approach through the study of legislation, legal doctrines, and relevant court decisions. The analysis shows that a Certificate of Ownership remains strong evidence of land rights, whereas SPPT PBB cannot be regarded as proof of ownership and cannot automatically prevail over a land certificate. Nevertheless, long-standing, open, and good-faith physical possession supported by SPPT PBB and other relevant evidence should not be disregarded in resolving land disputes. Legal protection for taxpayers should therefore not transform SPPT PBB into proof of ownership, but should recognize its proportionate evidentiary value as part of a broader chain of evidence demonstrating land possession, prevent unilateral eviction or dispossession, and ensure that disputes are resolved through fair legal procedures. Accordingly, a balanced approach to legal protection is necessary to reconcile legal certainty for certificate holders with justice for parties who have actually and continuously possessed the land and buildings.

BATAS YURIDIS MODIFIKASI DAN KOMERSIALISASI CIPTAAN ORANG LAIN PADA PLATFORM DIGITAL DALAM PERSPEKTIF UNDANG-UNDANG HAK CIPTA

2026-09-14T15:37:16+07:00

The development of digital platforms provides greater convenience for creating, accessing, modifying, and disseminating various works, while also raising legal issues concerning the limits of using other people's works, particularly when modified works are commercially exploited. This study aims to analyze the legal boundaries of modifying and commercializing other people's works on digital platforms based on Law Number 28 of 2014 on Copyright. This research employs a normative juridical method using statutory, conceptual, and case approaches through library research involving legislation, books, scholarly journals, court decisions, and other relevant legal sources. The discussion shows that modifying another person's work does not automatically make the resulting work free from the exclusive rights of the original creator. Determining copyright infringement requires consideration of the existence of a protected work, the part and substance of the original work used, the degree of modification and creative contribution, permission or licensing, the purpose and commercial nature of the use, its impact on the creator's economic and moral rights, and the applicability of copyright limitations and exceptions. Therefore, the legal boundaries of modification and commercialization are not determined merely by the existence of changes to a work, but by the relationship between the original work, the form of use, the legal basis for such use, the commercial purpose, and its consequences for the creator's rights.