Mekanisme Rekonsiliasi Kognitif dan Mitigasi Tabu Bahasa: Analisis Psikolinguistik Terhadap Penggunaan Leksikon "Bajingan" Dalam Pidato Presiden Prabowo Subianto

Abstrak

The production of socially taboo words by a head of state in a public sphere triggers a cognitive clash within the speech processing architecture of both the speaker and the audience. This study aims to analyze psycholinguistically the viral speech of President Prabowo Subianto at the Peak Commemoration of the 79th Cooperative Day (July 2026), which contained the lexicon "bajingan". Utilizing a descriptive qualitative method with a psycholinguistic content analysis approach, this research isolates verbatim transcript data across a \(\pm \) 2-minute official state video recording. The analysis focuses on three cognitive phases: production, external validation, and cultural reconciliation. The results indicate that the utilization of the word "bajingan" was driven by high emotional arousal while discussing internal political party dynamics, confirming an internal monitor failure or limbic slip. To mitigate this cognitive error, the speaker performed social offloading through a spontaneous interaction with the Minister of Primary and Secondary Education to dissolve audience tension. Furthermore, the speaker relied on personal long-term memory (claiming a Betawi dialect meaning affection) as a cognitive reconciliation strategy to overshadow historical sociolinguistic facts (the original Javanese etymology). This study provides a vital empirical contribution to speech production models within political discourse ecosystems, demonstrating that human cognitive architecture is highly adaptive in utilizing cultural framing to neutralize taboo language in public communication.